SMA was known as either the brand your mum used to use, or the not-as-scientific-as-Aptamil one.
We added the one ingredient missing from formula ads, understanding. By positioning SMA as being mum’s ally, we held a supportive mirror up to the truth of being a mum.
KEVIN COLQUHOUN +44 7904 183 863 : GREGOR FINDLAY +44 7718 535411