Covid was king in 2021/22 but flu can make kids sicker. And when parents can’t make up their minds whether or not to get their kids jabbed for flu because of the constant vaccine chatter, there’s only one thing to do.

Sneeze on them.

Our immersive cinema ad played like any other ad until our actress, breaking the fourth wall, sneezed and sprayed the audience with water vapour. Our digital posters also sneezed on passers-by using a bespoke spraying mechanism and built-in speakers. Both got our message right in their faces.